Pay Per Click (PPC)
Pay-per-click (PPC) management is the process of buying a customer from a search engine with an advertisement directed towards your company’s landing page. If implemented correctly, your site should begin buzzing with new business, funneling in an excellent return for the advertisement cost.
This kind of project management in the wrong hands can create an incompetent pay-per-click campaign that could cost your company thousands of dollars and generate very few leads. The rise of these so called “PPC experts” has given the true online marketers a bad name. Unfortunately, this is why many local companies think pay-per-click campaigns don’t work. The truth is, when you have an experienced marketing company handling your PPC campaigns, your marketing efforts are nearly turn key. We optimize campaigns on a monthly and even weekly basis to maintain the biggest bang for your buck, generating your company more local leads each month.
AHS IT strategies are designed to meet the needs of our clients and their market condition. We provide up-to-date, Pay Per Click services that include: Paid Search Ads, Display Ads, PPC Remarketing and Social Advertising.
PPC is used for all types of campaign goals, including:
- Increasing sales
- Generating leads
- Promoting brand awareness
Video Advertising Can Help in Dominating Your Marketing Goals
One of the primary messages regarding videos is that they are not silver bullets. Videos alone will not grow your business. However, if you use video in a strategic way in order to accomplish business goals, then you can realize significant returns.
Here are a few specific examples:
- You can increase the opportunity of a first page Google result by as much as 53 times by simply adding a video to your company website.
- Utilizing videos in e-mail marketing has proven to be quite successful with click-through rates -- by doubling them!
- Video conversion rates are able to outperform various forms of other marketing content consistently, according to more than 70 percent of marketers.
- Compared to text-only social posts, blogs, etc. audiences are 10 times more likely to engage with video content.
Display Advertising
Display advertising is a method of attracting the audience of a website, social media platform or other digital mediums to take a specific action.
Display advertising is defined by banner ads (graphic or text), that appear in specifically designated areas of a website or social media platform (Facebook, Instagram, Twitter etc.). Digital display advertising comes in a variety of different forms, but at its core, it revolves around the same principle.
Display Advertising is used for all types of campaign goals, including:
- Banner Ads
- Interstitial Ads
- Rich Media
- Video Ads
